Dell, Lenovo and HP offer compelling hardware designs for PCs that have taken computing out of the realm of the generic gray box. Business Strategy. The SWOT analysis framework considers this exclusivity strategy as a factor that limits market reach. We can debate if Apple’s security features offer enough protection and choice, but the company is still leading the industry.At the 2019 WWDC, Apple announced a few key wins for consumer privacy. The company also showcased new Watch health features such as menstruation and fertility tracking. A SWOT analysis of the company gives insights on the strategic actions of the business, especially in maximizing its growth based on its strengths and opportunities. It will be interesting to see what Apple has up its sleeve for the Watch Series 5 announcement and the healthcare marketplace. Also, it is recommended that the company further enhance the automation of its production processes, and support the automation of its contract manufacturers, as a way of addressing the rising labor costs involving Apple product manufacturers. If we unpack Apple’s services strategy and success, it focuses on three key areas of content, financial services and wearables.Apple recently shared its updated services strategy showcasing product enhancements, the launch of News+, and new Apple-exclusive content for the Apple TV. Yet hardware innovation is only half the battle. For Apple specifically, it should get the benefit of lower merchant processing fees on Apple purchases services purchases because it’s now a credit card issuer. At its last earnings call the company announced that services revenue was $11.5 billion, up 13% from last year. Apple is set to launch a new smartwatch and other product enhancements in September. Second, consumer behavior changed toward purchasing more services. Apple Inc.’s success is linked to the ability to use business strengths to overcome weaknesses and threats, and to exploit opportunities in the industry environment. Apple offers some of the best privacy controls in the industry today. Apple has all of the foundational elements to make a services strategy work, but the challenge for Apple will be to balance hardware and services innovation. This condition necessitates that Apple develop a diverse set of strategies to ensure its competitiveness and business growth.This SWOT analysis of Apple Inc. presents the strategic factors that influence the decisions of CEO Tim Cook and managers in developing the business. A fragmented Android ecosystem presents challenges for companies trying to create a set of services that operate on the latest versions of Android but spells opportunity for Apple. Apple's services play increases in value as it increases distribution. Also, the This aspect of the SWOT analysis framework identifies the strengths that enable the company to overcome weaknesses, take advantage of opportunities, and withstand threats in its business environment. Additional credit card incentives, such as cashback, look relatively similar to the competition but are tablestakes in the marketplace. Apple's hardware-enhanced services play is a solid strategy, but it's not without issues.
In this case, the following are the most notable strengths of Apple Inc.:Apple is one of the most valuable and strongest brands in the world. First of all, hardware is not dead yet. PC sales were better than expected, but overall, the category isn't growing. To succeed at a service play, a technology vendor must be one of a handful of companies that have a platform.
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