The company acknowledged the shortage in response to a consumer who wanted to know why its Cherry Coke Zero was so hard to find. 1-selling soft drink in America.Just like so many other things, though, some versions of Coke are getting very difficult to find these days during the COVID-19 pandemic.Twitter is filled with complaints from people who can't find their favorite Coke product, The Coca-Cola Co.'s CEO James Quincy told investors they are focusing on their key brands now, like Coke and Diet Coke, to keep store shelves stocked.They don't want Coke ending up like Lysol wipes, bicycles or coins, which are all nearly impossible to find.Quincy also said the company may soon discontinue some slow-selling brands, but he wouldn't specify which ones.From the Doesn't That Stink file, the bigger threat to Coke products is the worsening aluminum can shortage.It's starting to impact all soft drink companies, and especially craft breweries that don't have bottles to fall back on.Scott LaFollette, head of brewing operations at 50 West Brewing of Cincinnati, So beer and soft drink makers are filling cans, not kegs, and the can supplies are running low.Larger breweries are shifting production back to bottles already. McGuffin's search for Cherry Coke … “We have not been as assertive enough and direct is enough at weeding out the explorers (brands) that have not worked and are unlikely to work,” Murphy said.But if you can’t find your favourite Coke drink, that doesn’t necessarily mean the company is discontinuing it.According to the slides for the earnings call, the company has faced a lag in shipments because of a bottling bottleneck during the start of the pandemic. No zero in any flavor to be found anywhere. So don't be surprised to see more Coke products in 16-ounce plastic bottles in the weeks to come, and fewer in 12-ounce cans, as this latest pandemic shortage impacts consumers.For more consumer news and money saving advice, go to The company responded, saying, “We are seeing greater demand for products consumed at home & taking measures to adapt, working to mitigate the challenge during this unprecedented time. Has anybody noticed that Cherry Coke Zero is impossible to find now? The COVID-19 outbreak has resulted in a shortage of canned beverages, according to a Coca-Cola Co. tweet. Discontinued? Can shortage combines with record supermarket demandWhy it is getting harder to find some Coca Cola products like Coke Zero, Fresca, and Cherry CokeCopyright 2020 Scripps Media, Inc. All rights reserved. UPDATE: A representative from Diet Coke sent a statement to PEOPLE clarifying, “Please be aware that we do not anticipate a shortage of Diet Coke or Coke … Why it is getting harder to find some Coca Cola products like Coke Zero, Fresca, and Cherry Coke Our goal is to create a safe and engaging place for users to connect over interests and passions. There are two reasons that customers may be having a hard time finding their favourite drink: Coca-Cola has been seeing shipment delays because of the pandemic, and it’s discontinuing some of its smaller brands to focus on larger brands.Coca-Cola plans to discontinue more brands in the near future, Coca-Cola CEO James Quincey said in an earnings call on Tuesday. Cherry Coke Zero shortage? Coca-Cola says coronavirus has disrupted its supply chain, and artificial sweeteners from China could be in shorter supply if the outbreak continues to spread. ... Coca-Cola has predicted its case volume could go down by 2 to 3 percentage points. This material may not be published, broadcast, rewritten, or redistributed. 50% of the company’s brands account for 98% of its revenue.“We believe the best way forward is to full-on target bigger, more scalable brands,” Quincey said in the call.Coca-Cola executive vice president and chief financial officer John Murphy clarified that the company doesn’t plan on discontinuing all of its smaller brands, just the ones that are less profitable. The reason for this, Quincey said, is that smaller brands that account for over half of the company’s portfolio only generate around 2% of its revenue. Coca-Cola is the No. Cherry Coke Zero just became my go-to drink of something I could just have as a little treat," Sheri McGuffin of Bardstown, Kentucky told 11Alive Thursday. Coca-Cola Has Initiated Contingency Plans to Avoid Diet Coke Shortage Due to Coronavirus this link is to an external site that may or may not meet accessibility guidelines. Now some Coca Cola products are in short supply Can shortage combines with record supermarket demand Why it is getting harder to find some Coca Cola products like Coke Zero, Fresca, and Cherry Coke
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