Consequently, this tool is useful in assessing Sony’s position among its rivals and provides insight into its strategy.The diagram above shows strategic groups that are in competition with each other. Threats are external strategic factors that potentially bring down business performance.
What is more, manufacturing has shifted from brand owners to mass logistics manufacturers in order to cut the costs associated with the production (Sony, 2009). Consequently, PEST analysis with SWOT and Porter’s Five Forces model will help to review Sony’s strategic direction.Tariff reduction in EU countries will affect directly import and export procedures in Sony corporation, as the price will be modified due to this policy.Unfavourable political factor including unforeseen legal or regulatory changes such as foreign exchange, import and export controls, political instability and potential conflicts among developing nations.
Large companies from similar industries can now enter this market and that is why bargaining power of suppliers is low.First group- buyers, who purchase from retailers: (Curry, Argos) that have long term relationships with global brands such as Sony, Canon, Kodak, Nikon, Olympus. Many are relocating manufacturing facilities to these countries, as price competition is on the rise. Suppliers are forced to cut their prices or go bankrupt due to the price war as their customers can go to other suppliers who are offering lower price. It is a handy technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Sony is facing in its current business environment.The Sony is one of the leading firms in its industry. It is a handy technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Sony is facing in its current business environment. This diversification limits market-based risks and improves the stability of Sony’s business.
The company has the necessary strengths to continue succeeding, based on its SWOT analysis. They are the world’s fastest growing economies, contributing to a great deal of the world’s explosive growth of trade. This category only includes cookies that ensures basic functionalities and security features of the website. However, with more flexible manufacturing and fast development of new technologies in the future the barriers to mobility may be lowered and it might be easier for Sony to go from one strategic group to another.Sony’s strategy has been analysed using SWOT analysis, Porter’s competitive forces model, PEST analysis and Strategic Group Analysis. This further leads to Sony’s competitive gain.http://www.sony.net/SonyInfo/News/Press/200806/08-080E/ [Accessed 22 November]To export a reference to this article please select a referencing stye below:If you are the original writer of this essay and no longer wish to have your work published on the UKDiss.com website then please:Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.ukAll work is written to order. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.The purpose of this paper is to analyse Sony’s strategy and assess various tools which give the greatest insight into that strategy. Also, Sony must address the vulnerability of its databases and networks, whose security is a determinant of customer satisfaction. The following strengths contribute to profitability in Sony’s case: 1. SWOT creates lists of strengths, weaknesses, opportunities and threats where an organizations use these to generate strategies that fit their particular projected situation, objectives and their capabilities (Bourgeois 1996; Pearce and Robinson 2003; Thompson and Strickland 1998).Consequently, buy conducting SWOT analysis on SONY it will be visible if the company’s strategy fits projected situation.
Those tools gave the greatest insight into the company’s strategy. Furthermore, every company that wants to compete in this market will require sophisticated technology and well developed R&D unit. 3 of 3 .
(2007) this helps organization to have ‘transference of marketing’ across countries. The mobility barriers restrict enterprises in electronics industry to go from one strategic group to another. Sony was founded in the year 1946.
Strength Electronics - Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the entertainment and industrial markets Threats Electronics - new entrants are threatening sony’s position due to the industry shift from analog to digital technology.
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