Thus, many had to turn to these home bartenders to act as proxies for promoting their bars and brands on Instagram and other social media.“But, with the absence of a bar to sell, the pros are now being instructional,” says White.If, in the “before times,” Instagram had acted as a proxy for glamor — pretty people doing pretty things — now, during the quarantine, it’s become more about helping your followers learn how to get shit done, just like the experts. He brings a fresh viewpoint to this career and his drinks are absolutely stunning. He has his bar team super involved and also stays very true to his own style.” — “Manel Vehi Mena is a former waiter and food-runner from El Bulli, whom I met years ago while he was staging at the in preparation to open his own bar concept in Spain. His dog pics also bring a human likability when the whole bar community looks at him as a cocktail demigod.” — “She showed me how knowing the basics will get you far and being humble will pay off."
He is a typically over-the-top Spaniard in terms of presentation, energy and creativity.” — “Lauren is a former chef turned mixologist and she uses her kitchen experience to innovate cool edible cocktails. He currently works at DanDan near Rittenhouse Square in Philadelphia and can also be found guest bartending at various spots in the city. Getting paid to produce content on press trips and work at branded pop-up bars are also off the table at the moment.On the other hand, Andrew White, a private events bartender in Brooklyn, believes some Instagram home bartenders are struggling during this pandemic lockdown because, with all the attention now turned toward bartending at home, they’re finally being put under the microscope as never before.
“It’s the busiest I’ve ever been in the three years I’ve been doing this.”
I also appreciate that all of his content is original and he doesn’t repost cocktails from other people to gain followers. © 2014 - 2020 VinePair Inc. — Made In NYC And, even if they are making cocktails nowhere close to “correctly,” they are racking up viewership numbers way bigger than the rest of drinkstagram ever has before. “I’m not worried, I’m actually super stoked that these people I look up to are starting to do more content,” says Buencamino. Thus, lots of “real” bartenders like Estelle Bossy and Sother Teague have begun offering instruction on, say, My favorite Instagram home bartender of the quarantine has been Unlike many of the anodyne and brand-friendly home bartender influencers, Young doesn’t play it safe because he doesn’t really seem to give a fuck.
“Lots of people are now trying to recreate the cocktail experience from the comfort of their own home because they don’t have a choice.”Yet, I’d heard from industry friends that some other Instagram home bartenders were floundering, with their incomes down perhaps 70 percent. Efren Agustin, home bartender and professional “drinkstamgrammer”“His photos are so artistically thought out. 72k Followers, 737 Following, 1,301 Posts - See Instagram photos and videos from Bartender at Large (@bartenderatlarge) Catch up on his amazing journey via Instagram and see what cocktails he’s shaking up next.” — Stephen Kealy, bartender at “Chris Lowder is currently based out of Hong Kong working with Proof & Company, a brand bringing craft spirits and barware to the rapidly growing markets across Asia.
Bars the world over were closed for several months this year, and are only just now opening. But some bartenders, like the Portland-based Jordan Hughes, better known as I’ve always had a bit of a fascination with the Instagram “People are on their phones now more than ever and looking for more ways to not only connect with others, but to feel some sense of normalcy,” says Jordan Hughes.
Not only are his cocktails gorgeous, but the way he plays with shadows, staging and choice of glassware is always on point.
Plus, they grow a lot of their own ingredients, which is something my family has been doing for more than 20 years.” — “His content is a wonderful mixture of postings about his bar (Tavern Road), his cocktails, the industry and family.
Many of his photos depict a lifestyle full of fun and adventure, yet he continues to share his knowledge and experience with all those around him.” — Charles shows his successes but comes across genuine and humble. Scour Instagram and you’ll find very few full-time bartenders with followings that creep into the five or six digits like the drinkstagrammers.
Hughes told me that alcohol company-sponsored Instagram partnerships — the way many of these home bartenders earn the bulk of their incomes — took a major dip when the lockdown first happened. “I think that’s why so many people are jumping into cocktail-making during the pandemic.” Spirits category And the surge in interest in home bartending is not limited just to the United States. He’s wildly funny, sometimes crass and profane, and often dressed in something a little bit wacky, like a bathrobe or a tuxedo jacket and bowtie sans shirt.
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