The power to stimulate an emotional response. And it serves to highlight that they’ve taken the anthropological concept of ‘culture’ to their core, and built their ethos around it.
Real world education & resources from the most successful wedding photography studios in the world. My Sony - Log in or create an account and discover the advantages of My Sony: tutorials, exclusive offers, extended warranty, support, contact, manuals, Q&A, forum, competitions and … Kando is the company culture. Sony Kando Is An Immersive Experience For Photographers While participants are encouraged to bring their own Sony gear, you could show up empty handed and have access to practically everything you need.Assuming there’s another Kando trip next year, it’s definitely worth considering. Meeting so many long time Insta friends face-to-face and creating together for a few days was the obvious highlight, but it was also my first time visiting California. You kind of had to know where to go or what to look for if you were going to find the fire hose of images coming out of Monterey from Sony gear. We need more of this type of thing happening in photography.
The Sony personnel were ubiquitous and gregarious. (Bringing this back to Kando, I had a brand new Sony camera I needed to set up in my hands at the time.
Which brings us neatly to the real value of Kando, and why it’s a bit of genius.From classes to seminars on everything from landscape, portrait, drone photography, brand building and social media, it’s there, and delivered by the right people, in the right way, to the right sized audience. But I did want to point out just how diverse the shooting opportunities were. There was tons of energy all over Asilomar and throughout Kando 2.0, and interestingly everyone was engaging in conversations with one another as we bustled from one thing to another or sat for meals. Each day offers a range of activities including classroom sessions on a variety of topics, on-location photo shoots and social events.Sony says the word “kando” (pronounced like “condo”) doesn’t have a precise English equivalent, but describes it as, “Sony’s core philosophy, which roughly translates into the power of emotional connection.” The annual Kando event, now in its third year, is all about creating a community environment for photographers to learn from each other and develop creatively. People no longer buy simply for function, but for meaning, and brands are often used to reflect their identity. Even when you bring up a histogram, itâs the full histogram box, and itâs taller than it need be. What if it were more HUD-like? intervalometers and filters for the long exposure workshop) or could be borrowed (camera bodies, lenses, Manfrotto tripods, lights). With regard to its corporate vision, Sony states, “Our vision is to use our passion for technology, content and services to deliver kando, in ways that only Sony can.” In this vision, emphasis is on the concept of kando. Most of that big window that was created was just black background (as in most post processing UI you keep controls/panels in dark mode so that itâs not distracting you from the image). Why not just get rid of all the black and make that big dialog transparent?
The power to stimulate an emotional response.
Indeed,  most of the gear raffles (read on) were drawn from random selection of those that posted with Kando tags. It wasnât. And it serves to highlight that they’ve taken the anthropological concept of ‘culture’ to their core, and built their ethos around it. In Japanese culture this way of thinking is called Kando, meaning to move people emotionally or as Hirai puts it, giving people the wow factor - something Sony … Thatâs not my way of sharing an experience (this article is), but it definitely meant that there was a lot of imagery coming out of Asilomar with Sony branding on it. So what – no one cares, because it actually isn’t about the gear. But also for the spontaneous events that Kando incentivizes, like going for a sunrise hike with one of the models, or simply collaborating with the other talent – there’s always room for mischief. And of course peaking itself is a form of HUD display, though it doesnât tell you much about the range of values, just what parts have hit the extreme edge of the exposure capture.At this point, my mind was racing down the possibilities. Some of the mirrorless cameras (Canon and Olympus, for example), allow you to drag your thumb on the LCD to position the focus point while youâre looking through the viewfinder.
And that tends to spill over into my own shooting and teaching in ways that are unpredictable and sometimes surprising.For instance, upon arriving, for some reason the first thing I ended up doing was get into a long discussion with the Capture One folk. ;~)After a lot of menu scrolling and trying to remember what the cryptic descriptions/names meant I eventually got my camera set up the way I wanted it. Most of them are variations of putting lots of icons of current settings over the image area. And while some key photo press was here for the second stage of the week before the rest of us arrived, they werenât amplifying the Kando event as usefully that I could see. And boy, Sony appears to use Kando as a three-pronged event. Photographer @tony.bennett takes a look back at last year's #SonyKandoTrip "My favorite trip last year, hands down, was Sony Kando Trip 1.0. Today, there is a widening of the educational gap in Japan due to various social factors. Old pro photography buddies like Bob Krist and Patrick Racey-Murphy.
 The power to stimulate an emotional response. And it serves to highlight that they’ve taken the anthropological concept of ‘culture’ to their core, and built their ethos around it.
Sony has announced that they are opening up their flagship “Kando Trip” photography experience to public applications.