irrevocably He added on the conference call:Analytics will be critical to multiple efforts. and Matt Comyn said his bank is planning to send almost all of its applications to an 'integrated cloud installation'. digital We offer practical advice and examples of how to do it right.Nike has acquired Zodiac Inc., a consumer data analytics company, in a sign that its digital transformation plans revolve around customer lifetime value. customer ... and normal, Mark Parker, speaking on Nike's third quarter earnings conference call, outlined the company's progress across key areas:Parker said digital is the linchpin to Nike's growth and developing a direct relationship with consumers. emerges, It’s "Nike CFO Andrew Campion noted that the company will invest in its data analytics team as well as add talent via acquisitions. Asia both Financial terms weren't disclosed.
Customers The state government aims to democratise digital technology for all citizens in the state. important
Parker added that Zodiac and its "proprietary tools will help us deepen relationships with consumers all over the world with a primary focus on our NikePlus members. will on You may unsubscribe at any time. and Please review our terms of service to complete your newsletter subscription.You will also receive a complimentary subscription to the ZDNet's Tech Update Today and ZDNet Announcement newsletters.
Zodiac's predictive-spending platform had been picked up by a string of brands.
potential
self-serve policymakers You may unsubscribe from these newsletters at any time.You agree to receive updates, alerts, and promotions from the CBS family of companies - including ZDNet’s Tech Update Today and ZDNet Announcement newsletters. other “As demand for our product grows, we must be insight-driven, data-optimized and hyper-focused on consumer behavior. The acquisition strengthens the brand’s digital capabilities and accelerates its consumer direct offense strategy. due you
Zodiac's mission is to understand the value of an individual customer to boost revenue and retention with the right marketing, recommendations and offers. Nike's purchase of analytics firm Zodiac highlights focus on customer lifetime value. of
"We already have made significant investments in building our NIKE membership team and data and analytics capabilities and are fortunate to have some great talent that's joined our company over the past several years, and bringing on teams like that at Zodiac and some other teams that we've been in discussion with are additive," said Campion.
In November, Nike outlined plans to juice its growth in the years ahead by scaling new product platforms quickly and then going direct to consumer via its retail outlets, mobile apps and e-commerce partners.
The athletic shoe and apparel maker, which is in a dogfight with Adidas and Under Armour, has a strategy called Consumer Direct Offense that aims to develop products faster with personalization at scale.
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