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“I remember saying years ago that it was so cool that Arnold Palmer had his own drink, because it lives on forever. The Pink Whitney was born from an organic collaboration between Barstool Sports and award-winning New Amsterdam Vodka. Crazy things are happening, and that’s what makes it so fun. Ryan Whitney. New Amsterdam Vodka.
That was not something that we anticipated.”After decades in the spirits business with their E&J Brandy, Gallo launched New Amsterdam Gin in 2007.
The pink lemonade flavored vodka was inspired by an original drink creation from Ryan Whitney, former NHL player and host of the Barstool Sports Podcast, “Spittin Chiclets”. After three years in the minor leagues, he debuted with the Penguins and went on to help the team reach the 2008 Stanley Cup Finals. Toronto Maple Leafs on January 31, 2009 at the Air Canada Centre in Toronto, Ontario, Canada. I think that from a vodka business perspective, when you have a genuine partnership, that’s when things are very successful.” TORONTO - JANUARY 31: Ryan Whitney #19 of the Pittsburgh Penguins passes the puck against the That’s quite a comparison for Whitney, who came into the NHL as a highly regarded prospect and often jokes self-deprecatingly that his hockey career didn’t live up to expectations. Back in 2018, Whitney (also, a former NHL player) revealed to listeners that his favorite cocktail was pink lemonade spiked with some New Amsterdam. He's led an eclectic life, traveled many miles, and usually found a way to enjoy a beer or two along the way. The offering was inspired by the favorite drink of former NHL star and Barstool Sports personality, Ryan Whitney. Vodka. Ingredients. “We recognized it was not just a male consumer, but also females were really getting behind the brand, which was a surprise to us in some ways. Part of the reason we chose Gallo is that they’ve just been a great partner, they have one of the biggest global operations in the entire spirits category.”“If we had sold Pink Whitney in London before, like, Toronto, someone would murder me, I think,” Whitney added.Looking ahead to 2020, Sachs says Pink Whitney will be adding two new sizes, a 50 ml ‘taster’ and a larger one-litre bottle to help service on-premise accounts.Pink Whitney will also be doing an activation at the NHL’s next major tentpole event, the Winter Classic game between the Nashville Predators and the Dallas Stars on January 1 at the Cotton Bowl in Dallas.I'm based in Vancouver and have written about hockey for The Canadian Press, The Hockey News, The New York Times, NHL.com and more.
New Amsterdam is the Official Vodka of the National Hockey League. The drink finds its inspiration in Spittin' Chiclets host Ryan Whitney's favorite drink. It’s based off what the consumer is actually doing with the brand.”Sachs says the Pink Whitney phenomenon is virtually unprecedented. I think not just because it’s a pink lemonade flavored vodka — also, the color being pink — but women are really gravitating to the brand as well, which is really exciting for us.“I think that we, in the beginning, approached it like a flavored vodka because it was a very easy, drinkable brand,” Sachs continued. The offering was Inspired by the favorite drink of former NHL star and Barstool Sports personality, Ryan Whitney.
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