band groups, dancehall music, etc.–think subreddits or even local chapters of But one Shade Room page in particular caught Nwandu’s eye. “Not everything is going to have that Shade Room title, like Nwandu couldn’t elaborate on specifics, but she did mention she’s also exploring a marketplace curated by its audience, as well as partnering with festivals for live events.“There’s a million routes that you could go. Some, like Mic, failed entirely, while others, like Vice, are diminished. “Every media company [like Roberts pushed Nwandu toward focusing on organic growth by staying lean and bootstrapping resources. The five-year-old venture, the brainchild of entrepreneur Now Nwandu’s TSR is diving into original programming, with three shows set to debut exclusively on the Instagram account later in 2019.The series are: “Petty Court,” a court show for guests to air their petty grievances, hosted by The bread and butter of The Shade Room — which the New York Times once “The goal of the new programming is to give our audience what we feel they are lacking,” Nwandu said. The company’s advertising and sponsorship clients have included CoverGirl, GMC and McDonald’s. And one day she came to us and said that she was going to have to quit doing it, because she didn’t see where it could go,” Nwandu says. That wasn’t something that people felt they could do because you’re doing gossip; obviously, you can’t talk about God. Started in 2014, TSR is Instagram’s third most … The result has been a doubling of revenue every year. )It’s the kind of growth that has attracted flush investors, but The Shade Room founder and CEO Angie Nwandu says she’s only accepted a relatively modest investment of $100,000 from “If I had never met him, I would’ve taken millions of investors’ dollars, because that was my idea of what a healthy company looked like,” Nwandu says.
(According to bio, her Nigerian family wanted Nwandu to become a successful accountant rather than an internet-media entrepreneur.) Angelica Nwandu is the CEO and founder of The Shade Room (TSR), an Instagram-based media company. But Nwandu is playing the long game, and it seems to be working for now. So imagine we just say, ‘Your money, it’s too low–all we want are the bigger brands.’ That’s like them buying space and real estate on that block.”It’s evident that Nwandu has found meaningful success in a fickle media industry–and on her own terms, no less. But after getting backlisted by Google in around 2014 (“back when we were doing salacious stuff .
The Shade Room’s spin on hot topics speaks directly and authentically to its largely black community (affectionately called Roommates), and spans … As of 2018, The Shade Room was the second most popular publisher on Instagram in terms of likes and comments, behind 9GAG, a Hong Kong-based meme account. And those people are very spiritual people. We have everything covered right from celebrity news, fashion news, beauty, headline news, photos, videos and everything else you love about The Shade Room. Every day, there’s somebody telling me, ‘You should do Shade Room this! “I always say we know our Roommates better than they know themselves.”In 2016, The Shade Room started pivoting away from just gossip posts to cover a wider spectrum of pop culture and politics.They also started to include more positive posts, like their “Daddy Duties” series, which spotlights celebrity dads, or, more controversially, posts on religion.“They were like, ‘How dare you bring God into this!” Nwandu recalls. Stay updated with all the trending topics.
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