“We really wanted to build the company around culture, company culture being the number one priority.
By working as a team, by partnering, you are setting the stage for success!Your company has a culture. “Without being super fashion focused, we know that many of our best sellers are brands that even you and I know, but we definitely have the long-tail customer as well.”It’s a funny, wry, honest autobiography of a striving Asian American who’s got the drive and ambition of his family deeply ingrained, and at the same time the irreverence of a slacker college student who’s looking to create a “vibe” that makes the people around him feel like they’re part of something special. How Zappos Converts New Hires to Its Bizarre Office Culture Holacracy prompted more than 200 employees to quit. Culture is. Zappos, it seems, is a place folks aren’t in a hurry leave once they get in the door. “I think entrepreneurs view the failures as getting one step closer to the success. Wouldn't you rather be a company where your employees easily combine their full self into everything they do? The culture encourages you to be the same person you are at work as you are at home. The culture encourages you to be the same person you are at work as you are at home. He wants his employees constantly interacting—colliding—with one another as much as possible throughout their day. Being Yourself. And so the ideal would be if you can be the same person at home as you are in the office, and vice versa. Just like every person has their own personality, every company has their own culture. But what's the business rationale for spending generously to make employees happy? Happy employees means higher engagement, profitability, and low turnover.Our culture would not be what is it today without the people, past and present. So I don’t know what a raver looks like 10 years later in general.”But today Zappos has an employee culture that seems very much of one mind, focused on customer service and not in some sort of cookie-cutter corporate way.
️Tour our HQ ️Careers ️Culture Q&A’s ️Insights for building a strong culture of WOW service Learn more! People are becoming…just because the information is everywhere and it’s pretty hard to control now.
It is real. But why? You may not have "planned" it.
Of course, Tony isn’t the only entrepreneur who started out of the back of But what you begin to understand as you pore over his immensely readable book is that Zappos today is rooted in Tony’s youthful pleasures and passions.Says Hsieh “It’s actually really funny. At the end of that first week of training we make an offer to the entire class that we’ll pay you for the time you’ve already spent training plus a bonus of $2,000 to quit and leave the company right now.”Paying new hires to leave may seem counter-intuitive, but for Tony, it makes simple sense. Living them.Values are more than just words, they're a way of life. Something unique that Zappos does is allow brand representatives access to all the same sales and inventory information on their products that Zappos has. In addition to ensuring they put their core values into practice, Hsieh has also built collision into Zappos’ culture, or what some call the serendipity of casual contact. Past epic party themes have ranged from Mardi Gras and old-school hip-hop to a Hawaiian luau at a waterpark.
“I think that’s one of the things I’ve noticed in a lot of other entrepreneurs is they all have usually done all sorts of crazy things, and just tried a lot of things especially at a pretty young age. Wouldn't you rather work for a company whose focus on culture allows your job to integrate with your life? This year, we invited our vendors to run away with us to the “Untamed Circus.
And in many ways the success at Zappos today can be tracked back to that feeling that Tony had as a child–of wanting something magical to come in the mail, and enjoying the feeling of getting that mail-order burst of pleasure when the mailman delivers his anticipated gifts. You may not like it. The brand is just a lagging indicator of the culture. I think it’s helpful and useful to actually think about all three in terms of how you can make customers happier, employees happier, and ultimately, investors happier.”Steven Rosenbaum is an entrepreneur, author, and curator. But it's there. I don't have to pretend to be something I'm not, which makes Zappos a comfortable place to be.Every company has a unique culture that's all their own. But if you read the Zappos CEO’s new book, “It’s about giving employees permission and encouraging them to just be themselves,” says Hsieh. Basically what we’re looking for are peoples whose personal values match our corporate values. The hiring manager and his or her team will do the standard fit within the team, relevant experience, technical ability and so on.
As we continue to grow, we strive to ensure that our culture remains alive and well.A company’s culture and a company’s brand are really just two sides of the same coin. Seem a bit far-fetched? Unique. They’re just naturally living the brand.
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